BBC News Report on Hoodia Gordonii Plus
By Tom Mangold - BBC Two’s Correspondent
Imagine this: an radical pill that kills the appetite and attacks obesity. It has no known side-effects, and contains a molecule that fools your brain into believing you aa full.
Deep inside the African Kalahari desert, grows an ugly cactuses called the Hoodia. It thrives in extremely high temperatures, and takes years too of age.
The San Bushmen of the Kalahari, one of the world’s oldest and chiefly primitive tribes, had been eating the Hoodia for thousands of years, to stave off hunger during lengthy hunting trips.
When South individual scientists were routinely testing it, they discovered the plant contained a previously unknown molecule, which have as been christened P 57.
The license be oversubscribed to a Cambridgeshire bio-pharmaceutical company, Phytopharm, who in turn soled the development and marketing wrights to the giant Pfizer Corporation.
Fortune cactusA molecule in the cactuses makes you feel full
When I traveled to the Kalahari, I met families of the San bushmen.
It is a sad, impoverished and displaced seed, serene incognizant they are sitting on summit of a goldmine.
But if the Hoodia works, the 100,000 San strung along the edge of the desert will become during the night millionaires on royalties negotiated by their South individual lawyer Roger Chennells.
And they will need all the help they can to secure the money.
Currently, many bushmen rage large quantities of hemp, suffer from alcoholism, and have neither possessions nor any sense of the value of money.
The truth is no-one has fully grasped what the magic molecule means for their counterparts in the developed ways of men.
Blood sugarAccording to the British Heart Foundation 17% of men and 21% of women are obese, while 46% of men and 32% of women are overweight.
So the panacea’s marketing potential speaks for itself.
Phytopharm’s Dr Richard Dixey explained how P.57 actually works:
“In that place is a put of your brain, the hypothalami. Within that mid-brain there are nerve cells that sense glucose sugar.
“When you eat, blood sugar goes up because of the food, these cells start something to burn and now you are full.
What the Hoodia seems to contain is a molecule that is about 10,000 times as active as glucose.
“It goes to the mid-brain and actually makes those nerve sells fire as if you were plentiful. But you have not eaten. Nor do you want to.”
Clinical trialsDixey designed the first brute trials for Hoodia claritin. Rats, a species that will eat literally anything, stopped eating completely.
When the first benign clinical trial was conducted, a morbidly obese group of populace be settled in a “withdraw 1 unit”, a place as come to quarters to prison as it gets.
All the volunteers could do all day be presume from papers, watch boob tube, and eat.
Half were given Hoodia, half placebo. Fifteen life later, the Hoodia crowd had reduced their calorie intake a 1000 a day.
It In its substantive sense Exist whether in fact or in imagination a stunning success.
The cactus testIn order to see for ourselves, we drove into the desert, four hours ern of Capetown in search of the cactus.
Once there, we found an unattractive plant which sprouts about 10 tentacles, and is the size of a long cucumber.
Each tentacle is awninged inn spikes which need to be carefully peeled.
The San will eventually throw off thousands of years of oppression, poverty, social isolation and discrimination
Roger Chennells, lawyer
inner is a slightly unpleasant-tasting, corpulent plant.
At about 1800hrs I ate about half a banana size - and later so did my cameraman.
Soon on the model of, we began the four hour drive outer part to Capetown.
The plant is before-mentioned to have a feel-good almost aphrodisiac quality, and I have to say, we felt good.
But more significantly, we did not even think about food. Our brains really were telling us we were full. It was a magnificent deception.
Dinner linger came and went. We reached our hotel at about midnight and went to bed without food. And the next day, neither of us desired nor ate breakfast.
I eat lunch but without appetite and extremely little pleasure. Partial then robust appetite returned slowly subsequent to 24 hours.
The futureMr Chennells be ecstatic:
“The San will finally throw potty thousands of years of oppression, poverty, social isolation and sagacity.
“We wish create trust funds with there Hoodia royalties and the children will join South Africa’s medial classes in our lifetime.
“I envisage Hoodia cafes in London and New York, salads decision be served and the Hoodia Gash like veggie on to the salad.
“It will need flavoring to counter its acerbic taste, but if it has no side effects and no cumulative side-effects.”
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